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by The Team
Australia has officially lifted its ban on US beef imports after decades of biosecurity restrictions. The decision follows improved animal traceability in the US and a lengthy scientific review. While this marks a major trade policy shift, experts say it won’t drastically change what’s on supermarket shelves any time soon.
High US beef prices, limited supply, and strong domestic demand mean imported meat is unlikely to replace local produce. In fact, major retailers have confirmed they will continue sourcing 100% Australian beef.
Even with the policy shift:
US supply is tight – The American cattle herd is at its lowest in decades, meaning higher prices and less product available.
Australians prefer local – Local beef is trusted for its quality, taste, and safety.
Retailers are committed to Aussie farmers – Supermarkets and restaurants have made it clear they’re sticking to homegrown meat.
At Manettas, every cut of meat we supply is 100% Australian, sourced from trusted local producers. By choosing Australian meat, you’re choosing:
Support for Aussie Farmers – Your purchase helps sustain rural communities, create jobs, and keep profits in Australia.
World-Leading Biosecurity & Food Safety – Australia’s meat industry has some of the strictest animal welfare and quality standards in the world.
Fresher, Better-Tasting Meat – Shorter supply chains mean your meat is fresher, with superior flavour and texture.
Reduced Environmental Impact – Local sourcing cuts down on transport emissions and supports sustainable farming practices.
Choosing Australian meat isn’t just about loyalty—it’s a smart decision for taste, safety, and community support. Here’s why:
Better Quality – Grass-fed, ethically raised cattle produce richer flavour.
Community Growth – Money spent on local produce stays in the economy.
Sustainable Supply – Local farms are invested in long-term land care and animal welfare.
Australia’s decision to allow US beef imports has sparked discussion, but for now, local beef still reigns supreme. Major brands are doubling down on Aussie meat, and so are we.
At Manettas, we’re proud to say every steak, roast, and rib you buy from us supports Aussie farmers and delivers the freshness and quality you deserve.
